ALLOJAC – Odd company name you think?  Not really.  Here is why?


Our name comes from the combination of myself, Alan and my wife Lori, and our 3 children, Jesse, Alisha and Carly.

AL-an,  LO-ri, Jesse, Alisha, Carly

NICE  to meet you:

Hi, My  name is Alan and I would like to share some personal information about myself, the positions I have held and how I came to be the founder of ALLOJAC

The Early Days:

I was born in the Bronx and my family moved to Long Island, NY before I was 5 years old.  So, yes, I spent my formative years enjoying quite the idyllic life on Long Island.  I graduated from the College of Environmental Science and Forestry.  As crazy as it sounds, from the time I was a young boy, I knew that I wanted to be in the Peace Corp.  I realize now that I had no idea what that entailed.  I just knew that It had been a lifelong dream.

While I enjoyed my college years, I was excited about graduating.  My application to the Peace Corp was accepted and I soon began my tour. I spent the next 2 years In Liberia, West Africa.  It was truly an incredible experience to be the only westerner living in a small village in the “African bush”.  The people and culture was very different than anything I had ever known in America.  I taught them that Americans were not so much different from them, and they taught me lifelong lessons such as our different cultures are more unifying then separating.  Once my time in the Peace Corp was over, I took an additional 2 years and traveled to India and travelling through 23 countries.

Family  life

After returning to the United States I met my soon to be wife. Lori and we raised a family of three children, Alisha, Jesse and Carly. Alisha currently enjoys married life and has a thriving career in academia. My son Jesse is in his first year of residency in Washington State.  Carly is also married and loves her job in a local Downtown Phoenix Law Office. It gives Lori and I such great pleasure to see our children grow up into adulthood and be partners in good relationships and enjoy their careers.

Early Work Life

Well, if truth be told, my very FIRST job after returning from overseas was as at a beautiful local park in the town my parents were living in. I provided all kinds of maintenance tasks such as painting the fence and mowing the lawn and fixing all kinds of things. During this time, I interviewed and was accepted as a District Executive with the Boy Scout of America.  I loved this job and the main things it taught me was how to work with many age groups from small children to the adult member of the community. In addition a major part of the job was fundraising to support the programs of the B.S.A.

For my next rodeo, as they say, I joined the family business in which I performed all the tasks it takes to run a business:  Employee hiring, Human Resource, Management of Staff, Ordering of Inventory, Sales, Bookkeeping and Customer Service.

Work in Arizona

 When family members retired from the family business, Lori and I decided to change things up a bit and move to warmer weather in Arizona.  I trained in the computer field and since that time, I have enjoyed several key positions in the computer industry.  My early years were heavily concentrated in Technical Support.  It is a fast changing field and I quickly learned and adapted to these changes.  Learning and becoming proficient in technology is an ongoing and challenging experience

The Journey is just beginning:

When Lori decided to launch her own business the portion that required technical skills I jumped in all the way. Since those early days of my building Lori’s website, it has gone through several changes.  I learned a lot through each re-design, took classes, taught myself a variety of different skills.

So now the time came to jump on the entrepreneurial bandwagon.And so the start of


Lori Isenstadt:

Becoming an entrepreneur

While living in NY and raising our 3 children, I became involved in working with mothers during their childbearing years. Over a 5 year period, I became certified as a childbirth educator, a birth doula and a postpartum doula. Once in Arizona, I was fortunate enough to become a student of lactation with an amazing mentor.  Over a 2 year period, she provided extensive training and once all the requirements were fulfilled, and the test was passed, I became a full fledged and credential IBCLC ( International Board Certified Lactation Consultant.

After honing my skills seeing moms in big city hospitals and local clinics, I decided to come back to my entrepreneur roots.  With Alan’s blessing, I opened my business All About Breastfeeding.  Alan was instrumental in launching this business as he provided all the pieces necessary for building and designing my website, social media and marketing.  Over the last year, we have launched a podcast to support my advocacy for the breastfeeding family. This is now one of the popular shows in its category and is called: All About Breastfeeding.